Marketing 101 for Self-Published Authors
Build a strong foundation for your self-publishing career by learning the way professionals think about marketing.
Build a strong foundation for your self-publishing career by learning the way professionals think about marketing.
Many self-published authors don't have a background in marketing. And yet, marketing is one of the core skills required of self-published authors looking to build a writing career.
Marketing 101 for Self-Published Authors gives you a foundational understanding of the principles upon which marketing strategies, tactics, and campaigns are built. I walk through the 4 Ps of Marketing and how they apply specifically to self-published authors.
I have over 20 years of experience in marketing, a degree in marketing, an MBA, and I've written an Amazon top selling novel. I understand how confusing marketing can get!
In Marketing 101 for Self-Published Authors, we start with the basics:
What is marketing?
What's the objective of marketing?
What are the 4 Ps of Marketing and what makes them important?
How should self-published authors address Product, Pricing, Place, and Promotion?
I cover all those things so that you can think about your self-published book marketing the same way a marketing professional assesses their own marketing strategies.
I've intentionally designed this course in a way that allows you to get a lot of information quickly. Just about every lecture is under five minutes, which means they're easily digestible. And, the quizzes allow you to test your knowledge to ensure you're learning the principles.
Plus, I really want to be helpful, so I'll be responsive to any questions you have along the way!
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An Overview of The 4 Ps of Marketing
52 Xem trướcWhat is Marketing? (Many people get this WRONG!)
58What's the BEST definition of "Marketing"?
The Objective of Marketing
67What is the Objective of Marketing?
Xem trướcTypes of Marketing Goals
186Good Marketing Goals vs. Bad Marketing Goals
Xem trướcBasic Introduction to the 4 Ps of Marketing
85 Xem trướcWhat are the 4 Ps of Marketing?
Basic Overview: Product
66 Xem trướcBasic Overview: Pricing
63Basic Overview: Place
63Basic Overview: Promotion
44Did You Get the Basics? Let's Test Your Knowledge!
Section Intro: Product
30The Objective of Product
60What Are Product Benefits?
99The Product Benefits of Books (With Examples!)
120Understanding Product Benefits
What Are Product Features?
76The Product Features of Books (With Examples!)
88Understanding Product Features
Why Product Benefits and Product Features Are So Important
47Recapping the Key Product Benefits and Features of Books (With MORE Examples!)
150Key Takeaways from Product
37Final Quiz: Product
Section Intro: Pricing
30The Objective of Pricing
81The Simple, Underlying Principle of Pricing
171Expenses
124Quick Definition: Acquisition Cost
36Suggested Retail Price
138Revenue
89Profit
115Discounts
132How to Price Your Book
Part 1: Maximize Revenue - 4 Tips for Boosting Revenue
76Part 2: Maximize Revenue - The Drivers of Price
152Common Book Pricing Options
330The Key Takeaways from Pricing
73What have you learned about Pricing as it pertains to the 4 Ps of Marketing?
Section Intro: Place
34The Objective of Place
72The Place Options Available to Self-Published Authors
100What does Place mean in the context of the 4 Ps of Marketing?
Option #1: Selling Direct to Your Audience
147Option #2: Publishing Through a Retailer
113Option #3: Using a Distributor to Self-Publish Your Book
74The Key Takeaways from Place
74Test Your Understanding of Place
Section Intro: Promotion
23The Objective of Promotion
76The Science of Promotion
160The Art of Promotion
157The Promotional Options Available to Self-Published Authors
269A Quick Note on Email Marketing
84A Basic Promotional Strategy for Self-Published Authors
137The Key Takeaways from Promotion
135Do you understand Promotions?
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Marketing 101: What is Marketing? (Most People Get This Wrong!)
The 4 Ps of Marketing: Product, Pricing, Place, and Promotions
How the 4 Ps of Marketing Apply to Self-Published Authors
Marketing 101: Utilizing the 4 Ps to Create a Great Marketing Plan
A Deeper Dive Into the 4 Ps: PRODUCT
A Deeper Dive Into the 4 Ps: PRICING
A Deeper Dive Into the 4 Ps: PLACE
A Deeper Dive Into the 4 Ps: PRODUCT
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